New TGA regulations mean restrictions on using terms such as “cosmetic injectables” “anti-wrinkle injections” or “dermal fillers” in advertising

Posted February 2024

In our ongoing efforts to keep you in the loop about how we communicate the treatments and services we offer at Port Medical Aesthetics, we've got an important update to share. There are some new regulations from the TGA (Therapeutic Goods Association), that mean that clinics and doctors such as ours can no longer use terms such as “cosmetic injectables” “anti-wrinkle injections” or “dermal fillers” in advertising. This includes everything from our website content to our social media posts.

The TGA oversees all medication advertising in Australia. Cosmetic injectables are prescription medications, and advertising presciption medications is super restricted. The TGA believes that by using these terms, it might indirectly promote the use of specific prescription medications, which is a no-go according to their rules.

A long time back they stopped us using brand names, which is why we made up other terms to help our patients understand what the treatments were. It definitely makes it harder for us to inform and properly educate the public on the treatments available to them, but, rules are rules. So maybe you’ll see terms such as magic face sticks or stabby beauty things.

We can say, is that we can provide consultations on reducing the appearance of wrinkles.

We always have been, and still are dedicated to educating our clients about their cosmetic options and the treatments available to them. Our team is here to answer any questions you may have about the services we offer and how we can assist you, all within the framework of the latest regulatory guidelines.

During a consultation at Port Medical Aesthetics, we delve deep into your individual concerns and aspirations, offering you a bespoke plan tailored just for you. This one-on-one time is our opportunity to explore the vast array of treatments we offer, guiding you through each option without the constraints of advertising language. It's all about what suits you best, ensuring your journey towards enhanced natural beauty is informed, comfortable, and exciting.